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Getting Started

Selling a home is a major financial transaction and life event. You are offering up your most valuable asset and moving on to a new place to live. I have prepared this handbook to help familiarize you with some of the more common home-selling terms, and to provide an overview of both the process and components of a successful transaction.
 
Before starting the home-selling process, we can discuss your needs and preferences. Specifically we will:
 
  • Review options for preparing your property for sale.
  • Review current market conditions and how they could affect your sale.
  • Discuss how we can work together most effectively and the steps you can take to make the process successful.
My role is to provide you with the support, market knowledge and negotiation skills I?ve honed throughout my business career navigating the competitive real estate market. You can rest assured that you will receive the utmost care, attention, hard work, and professionalism. I love what I do, and my success is entirely dependent upon your satisfaction. I promise to provide unparalleled service and to follow the highest ethical standards.

Thank you for providing me with the opportunity to support you in this exciting journey.

Preparing Your Home

Eliminate Clutter

  • Organize and remove any clutter
  • Remove pictures and other personal items

Deep Clean

  • Clean floors and surfaces
  • Clean gutters

Fix

  • Fix any broken items
  • Ensure that all doors and windows operate smoothly

Paint

  • Paint walls
  • Power wash or repaint the exterior

Brighten Up

  • Clean Windows
  • Be sure all lights are operable
A modern dining room with a black table and chairs. A vase with plants sits in the center of the table.

Landscape

  • Mow the lawn, trim any bushes or shrubbery
  • Remove outdoor equipment

Stage

  • Replace furniture with staging furniture
  • Fill empty spaces with eye-catching decor

Marketing Your Home

Don't just get your property on the market, get it the attention it deserves. Below are initial marketing ideas
that we will use a basis for marketing your property.

Pre-Launch

  • Home Preparation
  • Professional photography and
    videography
  • Identify buyer archetypes
  • Design marketing collateral
  • Pre-market promotion

Launch

  •  Launch on sothebysrealty.com
  • Showcase property website
  • Email and social post announcement
  • Open house and showings
  • Targeted and direct marketing to specific buyers

Ongoing

  • Open houses and showings
  • Digital and print advertising
  • Potential ad opportunities
  • Network outreach

The Home Selling Process

This overview is meant to provide a general explanation of the process. Each transaction is unique. The steps
discussed here will vary with every transaction, and some may not apply. There may be additional actions
required in your sale that are not addressed here. I will be your guide through every step.

Receipt of Offer

  • Assess the strength of the offer(s) based on all terms
  • Gather information about buyer's lender

Negotiation

  • Buyer and seller negotiate until
    a mutual agreement is reached

Offer Acceptance

  • Final execution of the accepted
    offer on the effective date

Contract

  • Buyer signs contract and
    provides the down payment
    specified
  • Title company will order the
    survey for the buyer

Disclosures & Inspections

  • Inspections take place
  • Negotiate repairs and/ or
    concessions
  • Review and sign all disclosures

Financing

  • Check the status of the buyer's
    loan approval

Prepare for Closing

  • Buyer's final walk-through prior
    to closing
  • Review closing documents
  • Transfer of utilities between
    parties

Day of Closing

  • Transfer of keys, remotes, passwords to home systems, etc.
  • Completion of funding
  • Coordinate details surrounding possession
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Offer Acceptance

Review Offers: Assess the strength of the offer(s) based on all terms.

Negotiate: Agent will negotiate the best possible price and terms for your sale based on an agreed upon offer strategy.

Accept Offer: Buyer and seller come to an agreement and enter contract of sale.

Due Diligence

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Closing

Review Closing Statement: The escrow company will provide an estimated closing statement with all costs necessary to close.

Bring Valid Photo ID: Your signing will be notarized and will require your valid photo ID and a fingerprint.

Funding: The buyer and the lender will deposit all remaining funds into escrow. Then funds will be distributed to the appropriate parties.

Keys: Agent will help coordinate an exchange of keys on your behalf.

Moving Checklist

BEFORE YOU MOVE

AFTER YOU MOVE

Glossary

How Much is Your Home Worth?

  • Instant Property Valuation
  • Expert Advice
  • Sell for More

Work With Joy